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ACADEMIC

DIGITAL MARKETING

COURSE

LEARN FROM ONE OF THE
TOP DIGITAL MARKETING AGENCIES IN THE UK.

More details to come soon!
Register your interest for the next intake.

Climb Academy
- 2nd Intake

JUNE 2018

Climb Academy
- 1st Intake

APRIL 2018

WHY CLIMB ACADEMY?

Climb Academy provides both learners and professionals with the opportunity to develop their skillset in Search Engine Optimisation [SEO], Pay-Per-Click [PPC] advertising and Social Media management.


Our course, A Level 1 Introduction to Digital Marketing, exposes how to harness the power of digital marketing within the marketing strategy for your organisation.


On completion of the courses, candidates will be able to secure marketing roles within a business or agency environment.


LEARN WITH MARK WRIGHT

Mark Wright

Mark Wright - Climb Online

Winner of the Apprentice, Forbes 30 under 30, Entrepreneur and owner of Climb Online

When I came to the UK in 2012, with nothing but a passion for business and a love of digital marketing, I didn’t know how I would start running my own business…I just knew I wanted it badly. Lord Sugar and The Apprentice, combined with 9 years’ experience in the industry, has created a recipe for a truly great business! I love helping companies smash their goals every day.

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SNEAK PEAK

Go beyond Digital.

Learn from the agency with a human touch

MODULE OVERVIEW

• What is SEO?

• Why is it important for businesses?

• How businesses can use SEO.

• Setting goals for an SEO campaign.

• An SEO strategy – citations, links and on site.

• What is link building?

• Creating engaging content to build trust and relationship with your clients.

• Evaluating the performance of SEO campaigns



• What is PPC?

• Why is PPC important for businesses?

• How can businesses use PPC?

• Bing Advertising

• Google Advertising

• Display Advertising

• Re-Marketing Advertising

• Setting Goals for a PPC Campaign

• Evaluating the performance of PPC campaigns

• Metrics to use to track and analyse the performance of a PPC campaign.




• What is Social Media? 

• Why is it important for businesses?

• How businesses can use Social Media.

• Using Social Media channels to build trust and relationships with clients.

• Facebook Advertising

• Twitter Advertising

• LinkedIn Advertising

• Setting Goals for a Social Media Campaign

• Evaluating the performance of Social Media campaigns.

• Metrics to use to track and analyse the performance of a Social Media campaign.

• Email Marketing





SEARCH ENGINE

OPTIMISATION

PAY-PER-

CLICK

SOCIAL

MEDIA

Learn your way to the top.

Don't wait for the next course to sell out

Let us know if you're interested and we'll get back to you with all the details.

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